Cat Internet Is Making A Comeback On TikTok, Except Gen Z’ers Aren’t As “Lolcats” About It

Abram told me he had about 8,000 followers on the app before he got Kurt at the end of 2019. He got him as a kitten, so over the year he would “play with him and move him around … and he ended up trusting [Abram] and letting [him] do whatever with him,” he said. These days, Kurt is most famous for doing all the viral TikTok dances (with a little help from his dad). Some of their videos get as many views as Charli’s or Addison’s, and rightfully.

Abram also posts everyday videos with Kurt. Sometimes he perches on his shoulder. They seem very close, and I’m very jealous of their bond. These seemingly mundane videos rack up hundreds of thousands of views, and Abram said he’s even been approached by music labels and artists to make videos with their music for a onetime payment.

Cat videos have never gone away, per se, but Abram agrees there has been a recent resurgence with a new kind of culture among people his age.

“It’s a lot more funny now … and, like, modern,” he said. “It’s things you never think about. In the early days it was like, ‘look at this cat’ or whatever, and maybe it was a cute cat or a funny video of a cat doing something it wasn’t supposed to do. But now it’s humans interacting with cats.”

On TikTok, people are giving cats real human voices, documenting mundane events around being a cat owner, and participating in trends with their cats.

Abram also mentioned a few things that made me believe a new generation of famous cat owners are more aware and mindful of what their role is in this ecosystem. He said Kurt really is just that comfortable with moving around for dances, and it can be as simple as turning on the camera and playing with him as music plays for 15 seconds. But at times, he said, it could take upward of “an hour or two” to successfully record one TikTok dance because Kurt will “hear a noise and run off and it gets his attention.”

He doesn’t force Kurt to be obedient for a TikTok, and he also knows his cat is driving almost all of his clout.

“It’s more difficult if there’s a trend and it’s impossible to do it with a cat, and no one wants to just see me do it,” he said, laughing. Abram also said he didn’t want to have “a cat page” or “just cat content all the time” since it would feel cheesy and inauthentic nowadays.

People no longer want to see people running accounts as their cats or managing their cats like clients. They want to see people as cat owners first, and their cats as articulate aliens. And if they can make money performing together, all the better.

This content was originally published here.

User Input