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Created and conceptualised by Schbang, the campaign uses witty wordplay to shatter stereotypes

Bangalore (Karnataka) [India], March 10: BLACK+DECKER, a part of Stanley Black and Decker, global leader in hand tools and power tools, launched the #ScrewItUp campaign on the occasion of International Women’s Day. The campaign aims to screw the stereotypes surrounding women’s effective use of tools.

While women are more independent than ever, men are still believed to be more capable of household chores involving using tools. Whether it be fixing a light bulb or putting together some furniture, women are perceived as less-than-handy for the job and will most likely end up screwing it up.  Using this insight cleverly, the campaign redefines what it means for women to #ScrewItUp when it comes to hardware tools.

Created and conceptualised by Schbang, the campaign consists of a 30-second film where a woman is seen assembling furniture at home while her husband walks in and says he would do it himself as she would only screw it up. She proves him wrong by assembling the shelf with help from BLACK+DECKER’s BD40 cordless screwdriver and sarcastically responds, “Screwed it up.”

The campaign really put the last nail in the coffin of the existing stereotype around women not being able to use tools.

On the conceptualisation, Sushant Vithaldas, Business Head, Schbang Bangalore said “For Women’s Day, our goal was to showcase the familiarity and comfort around a Do-it-Yourself approach to basic home improvement which are often overlooked or underestimated for women at home. Our campaign goes beyond simply breaking down these stereotypes. By creating the hashtag #ScrewItUp, we transformed a phrase that has traditionally been associated with negativity or lack of ability into a positive celebration of her self-sufficiency.”

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This content was originally published here.

This content was originally published here.

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KAIWEETS KT360 Laser Level 3D Green Self-Leveling + green Safety Goggles laser. More lines, more usage. Product type: construction laser. Rooms: construction site, workshop. Functions: vertical line, horizontal line, cross line, fixed line. Tripod mount: 1/4 “and 5/8″. Batteries: 3 x 18650. (2 batteries) 22 h x 2 (3x 360 laser lines). Working area (diameter), up to approx. Working area with receiver (diameter), up to approx. Leveling accuracy: ± 0.3 mm / m. Leveling range, typical: ± 4º. Leveling time, typical: =3 s. Operating temperature: -10 ºC – +50 ºC. Storage temperature: -25ºC – +75ºC. Relative humidity: max 90%. Laser type: 520 nm. Weight: 1.05 kg. Dimensions: 139 x 118 x 99 mm. 1 x KAIWEETS KT360A. 1 x magnetic holder. 1 x Type-C charger. 1 x laser target plate. 1 x fabric bag. 1 x user manual. To change the laser beam, short-press the mode key. When pulse mode is turned on, KAIWEETS laser level can be used with a laser detector for working in even brighter environments or at greater working dista. In auto self-leveling mode, automatic levels range of ±4º. Once the leveling is finished, the laser beams won’t flash anymore. It could be placed on an inclined surface to project laser beam in manual mode. Work on the tripod or woke on the stand supplied. Any product you return must be in the same condition you received it and in the original packaging. Please keep the receipt. We specialize in R&D, design, production, sales of the digital measurement instrument meter. We are able to provide over 30 kinds of measurement meters, including the Digital Multimeter, Digital Clamp Meter, Laser Level, Power Supply, Voltage Tester Pen, Outlet Tester, Laser Receiver, Multimeter case, etc. Which are suitable for both the beginner and experienced professionals to choose. KAIWEETS Instrumentation, is a professional supplier of digitalmultimeter, electronics tester, distancemeter, testleads and other relevant accessories, at the best price and unbeatable customer service. We usually respond within 24 hours on weekdays. This item is in the category “Home & Garden\Tools & Workshop Equipment\Measuring & Layout Tools\Laser Measuring Tools”. The seller is “kaiweets” and is located in this country: US. This item can be shipped to United States.

• Relative humidity: max 90%
• Tripod mount: 1/4 ”and 5/8”
• Leveling accuracy: ± 3mm / 10m
• Item Length: 11.02in
• Power Supply: 2 Rechargeble li-on batteries
• Working area with receiver (diameter), up to approx.: 70 m
• Leveling range, typical: ± 4º
• Laser class: 2
• Item Height: 6.57in
• Measuring Technology: Laser
• Features: Backlit Display, Battery Included, Dust-proof, Magnetic, Measurement of Length, Self-leveling, Waterproof, Water-Resistant
• Item Width: 8.58in
• Working area (diameter), up to approx.: 30 m
• Product type: construction laser
• Leveling time, typical: ≤3 s
• Color: Green
• Operating time, approx: (2 batteries) 20 h x 2 (3x 360 laser lines)
• Dimensions: 139 x 118 x 99 mm
• Material: ABS
• Brand: KAIWEETS
• Type: Line Laser Level
• Self-Leveling Range: +/- 4 degrees
• Laser type: 520 nm, <1 mw
• Number of Line Lasers: 3* 360 degree laser line
• IP Rating: IP54
• Model: Rotary Laser
• Application: leveling

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This content was originally published here.

This content was originally published here.

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Tools For Basic Drywall Repair

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